UK Consumers would switch brands if they discovered their chosen product was made by exploiting workers, results of a new consumer poll, released this week by the Walk Free Foundation, show.
The findings send a message to companies that the majority of consumers prefer to purchase products from businesses that are actively dealing with modern slavery in supply chains.
Of those polled, 66% agreed that they would stop buying a product if they were made aware that its manufacture involved modern slavery, and a further 20% were unsure how they would respond. Over half of respondents said they would be willing to pay up to 10% more for a product that they could be sure was made free of modern slavery, with only 17% stating price was more important.
The survey also showed that certification from an independent body was the most trusted source of information when it comes to proving products are made without modern slavery.
At present, it can be very difficult for consumers to know whether the products they are buying are actually slavery free. Lack of transparency in supply chains can make modern slavery a hidden crime. The Modern Slavery Bill will begin to address this problem by requiring companies to disclose the steps they are taking to ensure their supply chains are slavery free.
The result would be a win-win situation where consumers feel good about buying a product made with social ethical criteria and companies can increase their sales by satisfying that desire. Companies can find success in doing what’s right: reducing the risk of slavery in their supply chains.Here at Stronger Together, we are working to equip businesses with the knowledge and resources to tackle modern day slavery in supply chains. Click here to download free resources to help your organisation deter, identify and tackle these most extreme forms of hidden labour exploitation. These resources are supported by highly regarded interactive workshops held across the UK. For more information and to book a place on a workshop, Click here.
With the Global Slavery Index estimating that 35.8 million people worldwide are living in modern slavery, businesses will need to do all they can to prove to their customers that they are not inadvertently supporting this crime.